Clustory

The Next Generation Social Network

About

industry: social network

Background

Social networking leaders like Facebook and Twitter have given way to many sub-categories of social platforms that make companies like ours possible. The rise of geo-social networking is the basis for our story. A year ago, we realized it would be a great idea to implement people's thoughts and feelings into an interactive map across different regions. Of course, you'd be able to say how you feel with just a simple emoji, because this is the internet, after all.

Sharing our feelings in the emerging language of social media with others seemed like an interesting way to humanize the internet again. This is how our story began.

Launch Project

Objectives

Custom approach to development

We decided to go against the typical outsourcing model for app development. We wanted to be involved in every facet of Clustory's design from conception to launch. We conducted extensive market research, learned from our competitors and formed a dedicated team committed to bringing Clustory to life.

We developed iOS, Android and web applications using back-end microservice architecture and real-time communication tech. We implemented lightening-speed messaging and custom UX wireframes to make Clustory as welcoming to new users.

New augmented reality

The future of mobile user experience lies in AR, and we want to be at the forefront of that change. Custory's augmented reality experiences give users the chance to discover new things with ease. Dynamic AR points of interest indicate local hot spots for you to check out in real-time, and you can share your favorite recommendations with your friends.

Become more social with geo-services

Clustory users share content based on their locations. We developed and implemented new technologies that determine a user's geographical position and bring a new virtual communication to everyday life. When you use Clustory, no matter where you are, you know you're not alone.

Express yourself through emojis

Emojis aren't just for kids anymore. Digital communication is rapidly evolving, and humans are learning an entirely new language online that helps them clearly express thoughts, feelings and ideas through graphic images. It's almost the digital equivalent of cave drawings, with lone pictorial images representing complex thoughts and feelings.

People don't just type a few words or sentences and send their messages off into the web anymore. The emoji adds life to a stoic, technical interface and gives users the ability to add expression to their messages through image-based characters like smiley faces, food, hearts, animals, nature and so many more.

Express yourself in your own unique way and illustrate your voice in every message with Clustory.

How it works

The main concept behind Clustory is to mark up maps with photos, comments and emojis on an interactive map that's updated in real-time. But the coolest feature of this app is its locator, which allows you to see your own and other users' markers in the form of Emoji in the real-time interactive map. The emjojis are the stars of the show here; they get bigger the closer you get to their pin!

Challenges & solutions

challenges

solutions

challenges

solutions

benefits

No items found.

Key features

No items found.

Stack of technologies

Frontend:

iOS Swift

Android Java

NodeJS

Socket.io

PostgreSQL

Google Maps API

Twilio

PostGIS

Cloudinary

Firebase Test Lab

Jasmine

Karma

JUnit

Robolectric

XCode Testing

Backend:

iOS Swift

Android Java

NodeJS

Socket.io

PostgreSQL

Google Maps API

Twilio

PostGIS

Cloudinary

Firebase Test Lab

Jasmine

Karma

JUnit

Robolectric

XCode Testing

Databases:

iOS Swift

Android Java

NodeJS

Socket.io

PostgreSQL

Google Maps API

Twilio

PostGIS

Cloudinary

Firebase Test Lab

Jasmine

Karma

JUnit

Robolectric

XCode Testing

3rd-parties:

iOS Swift

Android Java

NodeJS

Socket.io

PostgreSQL

Google Maps API

Twilio

PostGIS

Cloudinary

Firebase Test Lab

Jasmine

Karma

JUnit

Robolectric

XCode Testing

Testing:

iOS Swift

Android Java

NodeJS

Socket.io

PostgreSQL

Google Maps API

Twilio

PostGIS

Cloudinary

Firebase Test Lab

Jasmine

Karma

JUnit

Robolectric

XCode Testing

Hosting:

iOS Swift

Android Java

NodeJS

Socket.io

PostgreSQL

Google Maps API

Twilio

PostGIS

Cloudinary

Firebase Test Lab

Jasmine

Karma

JUnit

Robolectric

XCode Testing

Results

Results

01.

Clustory Beta Version Has Launched!

We did it! On August 10th, we launched Clustory beta in Ukraine. We managed to save a lot of time by implementing the most effective geo-service technologies, and all our hard work and research paid off! We're so excited to be here.


02.

No Room for Complacency

At Incode Group, we never stop working. Launching Clustory is just the beginning, and the same dedicated team that helped make it possible are here for the long-haul. We want to make the app the best it can be, and we work on the technical maintaining and adding new features. To make Clustory great we implementing valuable feedback from our first users and staying on top of the best technological innovations.

03.

Invaluable Experience

Our earliest audience provided incredible feedback that helped our team understand how social media impacts them. The information we received helped us set the standard for our user requirements, platform engagement and interactions. The result is our social MVP product that combines everything we think it takes for a social networking app to make a difference in a user's life.

04.

Beta Release

The MVP version of the beta release is ready, and we're currently gathering feedback to improve even more.

Roadmap

April 2017

Project Planning

  • Market research.
  • Mindmap development.
  • Vision and pipeline development — Found acceptable and affordable solutions to make the best product in the shortest amount of time.
  • Design and UI/Wireframing.
  • Software and Architecture Development.

May 2017

Prototyping

  • Back-end prototyping.
  • Android application prototyping.
  • iOS application prototyping.
  • Firebase Test Lab implementation.

June 2017

Prototyping Phase II

  • Server side deployment.
  • AR Screen feature development.
  • Twilio integration for easy user authorization.
  • Real-time messaging feature built into software.
  • Spots clusterization implemented onto the map.

July 2017

Closed Alpha

  • Android Application Deployment and testing.
  • iOS Application TestFlight and pilot alpha testing.
  • User onboarding improvement
  • Third-party integrations.
  • Minor improvements to notifications on events like spot view, comments and likes.

August 2017

Open Beta Release

  • The first users join and the first spot is placed!
  • Publishing to Google Play market.
  • Publishing to AppStore market.
  • Getting the first feedback from customers.
  • Minor improvements and bug fixing.

August 2018

Open Beta Improvements

  • Application maintenance.
  • New AR improvements and features.

April 2019

Production release

  • The start of the publicity marketing campaign.
  • Increasing our the number of users.

Testimonials

Maryna Samsyka

Design Team Lead

I was deeply impressed by this opportunity to take an overly complex user interface challenge to make it easy to use in just a few steps. Moreover, it’s always reassuring to know that there is a strong Incode team on your side no matter what design project you have.

Testimonials

Let us be your biggest success story!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Explore the latest experience

Find out more information about our recently developed projects from the case studies we delivered to our clients either launched by us on the following pages: