Last week I was scrolling through our Slack trying to remember what we shipped in April. Took me longer than it should have. Turns out the month was a lot fuller than it felt while we were inside it.

So before it all blurs into May, here's what happened.
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The 30-second version

🚀 Yollly is live on App Store and Google Play.
📈 Notero got its first 30 sign-ups from Google Ads.
🛠️ Piedwork shipped voice-to-text and a floating AI assistant on mobile.
🎬 First UGC collabs kicked off for Tip-Top.
⚡ 3 new solutions went out: LinkedRefs, AI Company Brand Tracker, Amazon Product Scan.
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Yollly is now in the stores

Yollly has been live as a web app for a while. This month we finally got it into the App Store and Google Play.

Mobile changes everything for a product like this. Discoverability is different, the install friction drops, and the experience on a phone is just better than a mobile browser tab.

If you haven't tried it, go grab it. And if you do, leave us a rating, even a brutally honest one. We read every review at this stage, and one specific complaint is worth more than ten generic 5-stars.
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Notero: 30 sign-ups from paid

Notero pulled its first 30 registrations from Google Ads in April.

I know 30 isn't a number anyone puts on a slide. But here's how I think about it: if you can acquire 30 users profitably, the same machinery gets you to 300. Then 3,000. The hard part is proving the funnel converts at all, and now we have that.

May is about pushing spend, testing fresh creatives, and tightening onboarding so fewer people drop off between sign-up and first action.

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Piedwork mobile got smarter

Two things shipped on Piedwork's mobile app this month, and both came straight from user complaints we kept hearing.

A floating speech-to-text button. You hit it, talk, and your report writes itself. For field teams who file updates from a phone all day, typing was the bottleneck. Now it isn't.

A floating AI assistant. Ask a question about your workspace data, get an answer. No dashboards, no CSV exports, no digging.

The two complaints we heard most often were "typing on my phone takes too long" and "the data is in there somewhere, I just can't find it fast." Both have an answer now.
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First UGC for Tip-Top

We started our first user-generated content collabs for Tip-Top in April.

The bet is simple. We can write polished copy about why Tip-Top is useful, but a 40-second clip from someone who actually uses it on real candidates lands harder than any of our marketing decks.

Too early to call it. We're still testing creators, formats, and where the content gets distributed. The early stuff already feels more honest than anything we'd produce ourselves, which is the point.

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Three new solutions

We shipped three new solutions this month. All three came from patterns we kept seeing in client work, the kind where the same request shows up four times in a quarter and you start to think, okay, maybe this is a product.

LinkedRefs. A LinkedIn engagements aggregator for outreach. Pulls profile signals and engagement data so your sales team isn't manually scraping comment sections.

AI Company Brand Tracker. Watches what people say about your company across the web and surfaces it before your competitors notice. Useful if you actually want to know what the market thinks of you.

Amazon Product Scan & Market Intelligence Tool. Scans Amazon listings across marketplaces (this is the part most tools miss) and gives sellers pricing trends, competitor positioning, and review analysis in one place.

→ Explore all solutions

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Final thought

Shipping is the start, not the end.

Yollly being in the App Store doesn't mean people will download it. Notero hitting 30 sign-ups doesn't mean we've cracked growth. Piedwork's AI assistant being live doesn't mean anyone's using it yet.

The next few weeks are about watching the data, talking to users, and fixing whatever they tell us is broken.

If you're building something and want to compare notes on growth, AI features, or going from MVP to a product people actually pay for, drop me a line. Always up for that conversation.

See you in late May.