Overview
Using intelligent data capture and natural language processing, Requalify engages potential clients through conversational forms or integrations, gathering nuanced insights about their real estate goals. The platform evaluates buyer readiness in real time, ranks leads based on intent and feasibility, and integrates directly into CRM pipelines for streamlined action by sales teams and agents.
Problem
Real estate teams often struggle with low-quality leads that clog sales pipelines and consume valuable time. Traditional lead capture forms are static, overly simplistic, and provide limited insight into a client's actual readiness to transact. As a result, agents waste hours on follow-ups that go nowhere, leading to slower deal cycles, missed revenue opportunities, and a poor experience for both buyers and sellers. Without the ability to prioritize high-intent clients, even strong marketing campaigns underperform.
Solution
Requalify replaces guesswork with actionable intelligence. By capturing detailed client data — such as preferred locations, property types, financing situation, and lifestyle goals — and applying AI-powered scoring models, the system instantly identifies which leads are most likely to convert. Integrated into existing workflows, it allows sales teams to focus their time and energy on the right people, deliver tailored communication, and close deals faster. This not only improves sales efficiency, but also elevates the overall buyer experience by ensuring timely, relevant engagement.
Features
AI Lead Scoring Engine
Behind the scenes, the engine analyzes dozens of variables from time on site to financing status and user behavior and assigns a lead score based on conversion probability. This enables smarter follow-ups and sales prioritization.
Client Profiles & Timelines
Every lead gets a rich profile showing their interactions, preferences, budget, mortgage pre-approval status, and a visual timeline of engagement. Agents can instantly understand where the buyer is and how best to support them.
Insights Dashboard
A clean, visual dashboard shows metrics like number of active users, conversion trends, agent performance, and lead velocity. Leadership can track progress, measure campaigns, and monitor agent workloads with clarity.
Dynamic Tagging & Filtering
Leads are automatically tagged based on behavior, preferences, and urgency. This makes it easy to create custom segments such as "high-value buyers in NYC looking for condos" and drive focused outreach or nurture campaigns.
Automated Follow-Up Prompts
The system monitors lead behavior and notifies agents when a prospect hasn’t engaged in a while, when new intent is detected, or when a key milestone (e.g., financing approval) is reached ensuring no opportunity slips through the cracks.
Benefits
Save Time with Automated Qualification
Eliminate the need to manually sift through hundreds of leads. The system automatically evaluates client readiness based on real data, freeing up agents to focus on the highest-value opportunities and reducing operational inefficiencies across the sales funnel.
Improve Conversion Rates
By focusing efforts on highly qualified leads who are financially ready and clearly interested, agents can have more meaningful conversations, resulting in faster decision-making and increased sales conversions especially in fast-paced markets.
Personalized Client Engagement
Gather rich buyer data including preferred property types, financing options, lifestyle needs, and location preferences. This allows for customized outreach that resonates with each individual client and increases the chances of closing the deal.
Boost Agent Productivity
Agents no longer have to waste time on unresponsive or unqualified leads. The system provides prioritized lead lists with context, helping them plan their day more effectively and handle more clients with better focus and results.
Enhanced Buyer Experience
Buyers are matched with properties and services that actually fit their goals. Fast, accurate responses and relevant communication reduce frustration, increase trust, and improve the buyer’s overall journey helping your agency stand out from competitors.
Actionable Lead Scoring
Each lead is scored using a combination of behavioral data, intent signals, and financial readiness. Agents can quickly see which leads are hot, warm, or cold, and adjust their strategies accordingly to close more deals with less guesswork.
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Questions &Â Answers
What is this component and who is it for?
This is an AI-powered lead qualification set of components built for real estate professionals, agencies, and marketplaces. They work in combination with each other to capture detailed buyer preferences and automatically scores leads to help agents prioritize the most ready-to-act clients.
How does the AI determine if a lead is qualified?
The AI analyzes a combination of user inputs (e.g., budget, location, property type), behavioral data (e.g., viewing activity, engagement patterns), and financial signals (e.g., mortgage status) to assign a lead score. This score reflects the client’s readiness and seriousness.
Is this only for real estate buyers, or does it support renters too?
The system supports both buyers and renters. It can qualify tenants based on budget, lease preferences, and location as easily as it scores homebuyers and investors.
Is the scoring system customizable?
Yes. You can adjust the scoring algorithm to match your agency’s specific qualification rules, regional market conditions, or client segmentation strategies.
Can I see reporting or performance analytics?
Yes. The system includes dashboards that show lead quality trends, agent performance, conversion rates, and other real-time insights to help you make data-driven decisions.
Do you offer onboarding or support?
Yes, we provide full onboarding and live customer support. Just contact us here at Incode Group and we will assist you with CRM integration, user training, and strategy optimization sessions.
Is This the Right Solution for You?
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Customer Ratings &Â Reviews
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5
May 27, 2025
Finally, a tool that treats real estate like a data-driven business. Great job!
4.5
May 27, 2025
Our campaigns perform better because we're only targeting high-quality leads. The CRM integration was smooth, and our team finally has visibility into buyer intent.
5
May 27, 2025
We cut our response time in half thanks to the lead scoring engine. Our agents know exactly who to prioritize and it shows. We’ve seen a 32% bump in conversions in just two months.
