Snappeteer is an automated Google Ads reporting and monitoring solution built for corporate and multi-account environments. It continuously collects and stores scheduled snapshots of advertising data, creating a reliable historical record of performance and spend without the need for manual exports or spreadsheets.

The platform tracks core metrics such as impressions, clicks, cost, conversions, ROAS, and budget utilization, along with additional performance indicators defined in advance. Teams can configure reporting categories, select specific accounts, campaigns, or dimensions, and decide exactly what data should be monitored.

Snappeteer allows full control over reporting frequency, enabling data snapshots to be captured daily, weekly, monthly, or on a custom schedule. This approach ensures consistent time-based comparisons, trend analysis, and accountability across marketing and finance teams.

Managing Google Ads reporting at scale is time consuming, fragmented, and error prone. Teams often rely on manual exports, spreadsheets, or ad hoc dashboards to understand performance, budgets, and return on ad spend. This process is slow, inconsistent, and difficult to repeat, especially across multiple accounts, campaigns, or business units.

Because Google Ads data is constantly changing, teams lack reliable historical snapshots. Metrics can look different from one day to the next, making it hard to answer simple questions such as what performance looked like last week, how budgets were consumed at a specific point in time, or when a campaign started to decline. Without consistent snapshots, trend analysis and accountability become unreliable.

Reporting requirements also vary across roles. Marketing teams need performance visibility, finance teams need spend and ROAS control, and leadership needs clear, comparable summaries. Without a structured and automated approach, reporting becomes custom, manual, and difficult to align across stakeholders.

As organizations scale, this problem grows. More accounts, more campaigns, and more reporting cycles increase operational overhead and the risk of human error. Instead of focusing on optimization and decision making, teams spend valuable time collecting, reconciling, and explaining data.

This tool solves the lack of automated, consistent, and time based Google Ads reporting by capturing scheduled snapshots of performance and budget metrics, ensuring teams always have a reliable source of truth for analysis, monitoring, and strategic decisions.

This tool provides a structured and automated way to monitor Google Ads performance by capturing scheduled snapshots of advertising data across corporate and multi-account environments. Instead of relying on manual exports or constantly changing live metrics, it creates a consistent historical record that teams can trust.

By centralizing Google Ads data into automated and repeatable reports, Snappeteer reduces operational overhead, eliminates manual errors, and aligns marketing, finance, and leadership teams around a single source of truth. It allows organizations to focus on insights and decision making rather than data collection and reconciliation.

With configurable reporting schedules, the tool enables daily, weekly, monthly, or custom data capture, making time based comparisons and trend analysis reliable and repeatable. This approach ensures that performance changes, budget shifts, and efficiency issues can be identified early and analyzed accurately.

The solution automatically tracks core metrics such as:

• Core Performance (Impressions, Clicks, CTR, Avg. CPC, Cost).
• Conversion & Revenue (Conversions, CVR, CPA, ROAS, etc.).
• Cost & Budget Control (Daily / monthly spend, Budget utilization, Search impression share, etc.).
• Quality & Auction.
• Attribution & Funnel.

Teams define what should be monitored, how it should be grouped, and how often data snapshots are collected.